Light Is Right VaporGear in BACKPACKER G ear Guild

“What is heck is going on with BACKPACKER still including non-existence gear from the company and the 'coming soon' website 'Light Is Right', in their Gear Guide?
Light Is Right has been advertising each month for about the last three years in BACKPACKER magazine without producing anything we can actually buy.
In the computer biz, this was called vaporware. I call the Light Is Right 'gear' VaporGear.
Any credibility BACKPACKER may have had in the past is gone.”

“I hate it when I misspell the title! ;-)”

“I noticed that too from last years guide. I liked that stove, but I couldn't get any info. Oh well, prolly an Al-Queda money laundry sceme anyhoo.....”

“Backpacker will continue to take the ad money. What do they care if the company ever produces anything or not.”

“Guild..I thought it was a club or something....

Hi there SS”

“Me too Divinity--A guild of ultralight gear.”

“Stop worrying about that stupid magazine and get busy inventing your combination ultralite bag liner/pot stand that you can use as a poncho, tarp, or umbrella :)”

“Maybe they had a contract for ads and a position in Gear Guide that was already paid for.”

“richb - For three years?

I posted this same post on backpacker.com forums and have been ignored by bp2go.”

“I'm as curious as everyone else about this situation. It's a bunch of "bull" to let it go on for this long.

LightIsRight can kiss my tail!”

“I didn't think it was that long. I don't know what's up with it, but I know I don't need light is right anyway so if they went under it doesn't matter to me.”

“OK...before I eat cheese with you guys, would someone post what page(s) this "Light Is Right" info is on. I just skimmed through the mag and couldn't find it, but I want to see for myself what all the commotion is about.”

“Buddur - Look in the Sleeping Bag section and at the website.”

“They are on page 80 for a listing of the shelters they are supposed to sell. They had ads in the back of the magazine for a few years, but as far as anyone could find, they never actually went into business.”

“Other than in BACKPACKER magazine, the gear does not exist.”

“OK, gotcha...I found it. Thanks!

The website is there, albeit under construction. Has anyone called the 1-800- telephone number yet?”

“I have many, many times (twice) and not gotten a response.”

“Buddur - That 'under construction' website has been the same way for the past three years.
I wonder what they are doing with all that personal info you give them to 'get a catalog'.”

“I just sent a email to BP mags equipment editor asking if Light is Right is a real company or a scam. I got an out of office until next Monday response. What do you think the odds are that I will hear form him?”

“so, what's the point of a fake gear company?”

“Damned if I know, lyra.

So far, all the responding posters to the thread on BACKPACKER.com have been from people that post here also, except for one person.

The backpacker.com folks must be embarrassed by their 'Mother' doing this crap.
The thread is dropping like a rock.”

“one of the people over on the backpacker site said that he has one of their tents. wait...i'll find the link:
http://forums.backpacker.com/thread.jsp?forum=6&thread=34732
Oh,it's the thread you posted stovey!!

someone should ask them how they got it.”

“Ha Ha Gem, He was also trying to sell some Ocean Front land in Tenn.

Is IS no Ocean Front land in Tenn. ;-)”

“There is.....
not Is IS.... ;-)”

“I called the 1-800 number and got a recording to leave my personal info and they'd get back to me.

LMAO!!

I think they're doing market research and selling out info under the table. Right click on their web page and you'll see a url for a web market research company...who also performs web hosting.

Ok ok...we might all be wrong but I think it's very suspicious.”

“lol... I found a buyer for my oceanfront property in Bristol, TN!!!!”

“Let us give credit where credit is due.



lightisright.com
Registrant:
Ladd, Larry (LIGHTISRIGHT2-DOM)
15784 El Paseo
Whittier, CA 90603



Reverse address search 15784 El Paseo, Whittier, CA:
Ladd, Robert
15784 El Paseo Dr.
Whittier, CA 90603-1215
(562)947-4050



Looks like a beautiful day in the neighborhood. I see some backyard swimming pool gear in a tony Whittier suburb but no warehouse full of backpacking gear around 15784 El Paseo Dr. The business must have expanded beyond their basement confines.



http://terraserver-usa.com/image.aspx?t=1&s=10&x=2041&y=18785&z=11&w=1




Forward search Light Is Right:
Light Is Right
419 W. Vilas Ave.
Guthrie, OK 73044
(405)282-0013



Yep, here is the walk-in shop next to the Guthrie railyard. Looks to be an older 4,000-5,000 sq. ft. per floor building.



http://terraserver-usa.com/image.aspx?t=1&s=11&x=1604&y=9928&z=14&w=1




Maybe we can get NASA to launch a rover into Guthrie, have it ramble over to 419 W. Vilas Ave. and crane a camera over the rain barrel into the window to see if there is any possibility of life at Light Is Right.”

“Wow! They got their site up and half way running!

http://www.lightisright.com/LIRhomeindex.htm#”

“I would called that 10% running. ;-)”

“Damn SS, you sound like an engineer.”

“dayhiker - I drove right by you yesterday returning from N. GA.
Saw the Pell City exits and cursed the Interstate construction.”