Cool Honda ad

“Well, uhmmm...it's not exactly gear, but you could use it to get you to the trailhead.

Cool Honda advertisement

New Honda Commercial in the U.K.
There are no computer graphics or digital tricks in the film.
Everything you see really happened in real time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually
very minor, didn't work. They would then have to set the whole thing
up again. The crew spent weeks shooting night and day. The film cost
six million dollars and took three months to complete, including a
full engineering the sequence. In addition, it's two minutes long so
every time Honda airs the film on British television, they're shelling
out enough dough to keep any one of us in clover for a lifetime.
However, it is fast becoming the most down loaded advertisement in
Internet history. Honda executives figure the ad will soon pay for
itself simply in "free" viewings (Honda isn't paying a dime to have
you watch this commercial!). When the ad was pitched to senior
executives, they signed off on it immediately without any
hesitation-including the costs. There are six and only six handmade
Accords in the world. To the horror of Honda engineers, the filmmakers
disassembled two of them to make the film. Everything you see in the
film (aside from the walls, floor, ramp, and complete Honda Accord)
are parts from those two cars. The voice-over is Garrison Keillor.
When the ad was shown to Honda executives, they liked it and commented
on how amazing computer graphics have gotten. They fell off their chairs
when they found out it was for real. Oh! And about those funky
windshield wipers. On the new Accords, the windshield wipers have water
sensors and are designed to start doing their thing automatically as
soon as they become wet. It looks a bit weird in the commercial.
Just one-second of computer generation is used to link the two
halves-when an exhaust pipe rolls across the floor. At one point, three
tires roll uphill because inside they have been weighted with bolts and screws.”

“I've seen this before, it is way cool!”

“That's awesome, Ski! I love when advertisers get that creative instead of just using some cheap T & A or some reptitious crap. Thanks...”

“T & A where? .............and twins”

“lol @ IJ!”

“Is this the one where the cat's head gets cut off?

No wait, that's a Ford commercial, isn't it?”

“No, this is a great Rube Goldberg type situation...”

“holy moly! that was almost sort of creepy.”

“...this stuff goes back many years!


Rube”

“That one was priceless, Roam!!”

“Kinda reminds me of a board game we used to play growing up...anyone remember MouseTrap?

...never could get the dang thing to work...”