Explaining Strain Energy theories to Mar keting guy

“Dude just can't seem to grasp the concept. I might as well have told him I was an alien from the plant Mars, I think he would have an easier time believing that. Really... is it that hard to understand?”

“Just send the dumba$$ here:
http://en.wikipedia.org/wiki/Energy_principles_in_structural_mechanics”

“i didn't know there was a PLANT named mars”

“You have to know Engineer Speak, thrifty. ;-)”

“Mars plant?
Hmmmm... I knew there was a juniper.


Isn't there a Saturn plant in Tennessee?”

“I see lots of Earth plants around me. Most are brown this time of year.”

“What's not to understand?....

The partial derivative of the strain energy, considered as a function of the applied forces acting on a linearly elastic structure, with respect to one of these forces, is equal to the displacement in the direction of the force of its point of application.”